How to Grow A YouTube Channel From Scratch

If you want to maximize your outreach with online video content, YouTube is undeniably the place to be. More than a billion people use YouTube. That’s one third of the entire global population of internet users. The video-sharing platform continues to grow at an astounding pace; growth in watch time has jumped 50% year over year for the past three years.

But there is a downside too; more than 300 hours of video are uploaded to the site every minute. Think about that for a moment. Your video is just one tiny droplet in a deluge. You are not going to stand out from the crowd without a solid plan.

What can you do about it? The best approach is to grow a strong channel with a dedicated subscriber base. If you can do that, you can focus on producing engaging content that appeals directly to your followers. From there, you can expand until eventually you reach the point where you have a shot at going viral.

Buy real youtube comments Whether you are brand new to YouTube or you have been on the site for a while, we are here to help. In this guide, we will walk you through the steps to grow a YouTube channel from scratch.

Conduct market research to identify fans

You have to start out by first figuring out where your target audience is spending time on YouTube.

Here are some general statistics about the user base that may interest you:

  • The user base has a fairly even distribution of male and female users.
  • Men spend 44% more time on YT than women each month.
  • YouTube has numerous users in every age bracket, even the 65+ category. Still, the largest percentage is in the 25-34 age bracket.

What is also useful to know is that there is a gender breakdown by categories. Men dominate the following categories in terms of viewership:

  • Sports
  • Gaming
  • Bodybuilding
  • Computer animation and graphics

Women meanwhile dominate these categories:

  • Cosmetics
  • Skin and nail care

Some more evenly divided categories which appeal broadly to both men and women include:

  • Dogs
  • Pop music
  • East Asian music
  • Weight loss

This is one reason it is essential to choose the right categories for the videos you upload. Not only does this ensure that your videos rank higher for relevant search queries, but it also helps the right demographic to find them.

Whatever your product, it is important to come up with a marketing persona. This is simply a thumbnail of the typical buyer or audience member you are targeting.

Say for example that your product is Let’s Play videos like those by PewDiePie, YouTube’s top celebrity. You can actually use demographics from PewDiePie’s channel to build a marketing persona for yours. According to this information, the average Let’s Play viewer is:

  • Male (Though this is a swiftly growing category for female viewers as well. Interestingly enough, female viewers also spend slightly more time on each gaming video than male viewers do on average)
  • Ages 13-16 (But there is a wide distribution, see source link above)
  • Not a serious gamer (surprisingly, only 37% of a Google Consumer Survey group who watched Let’s Play videos reported that they thought of themselves as “gamers”).

Optimize your profile and channel branding

When you open your YouTube account, the first thing you are going to want to do is optimize your profile and channel branding.

Your channel is simply your homepage on YouTube. There are three main elements you need to set up:

  • Your channel art
  • Your icon
  • Your about section


Comment and connect

As I discussed previously buy youtube comments cheap, your target market is on YouTube. But you need to target active users within that group. How do you do that? Where do you find them? The answer is to turn to videos which are similar to yours and draw the same audience.

To find active users, you need to hunt down videos that are getting plenty of real-time engagement. The best way to do this is to run a search for recently-uploaded videos in your niche. Look for those that are getting a lot of viewership and activity. These videos are being watched right now.

Comment and reply to other peoples’ comments. Be polite and do not spam; actually participate in real conversation and say something meaningful.

If you do this, viewers in your target market who are actively watching the videos will see your comments. They may decide to follow your links and watch your videos next.

Collaborate with other YouTube users

Why does the strategy above works so well for growing your YouTube channel? You are in essence piggybacking on videos and channels that are already successful.

But that does not need to be an impersonal process. If you discover people who are successful in targeting the same audience you do, you may be able to collaborate with them. This gives you access to their audience. If they have already worked with other YouTubers, that is a good indication they may be receptive to your proposal.


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